1) Increase customer buy-in / loyalty because they are a part of something more than profit.
“86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” - Edelman 2010 goodpurpose®
2) Strengthen employee attraction, retention, and satisfaction
A survey of 759 graduating MBAs revealed they rank social responsibility very high on their list of values. 97.3% said they’d take up to a 14.4% sacrifice in income to work for a company that exhibited a strong social mission (Stanford Survey).
3)Increase your competitive advantage through adding a unique selling point
42% of consumers put social purpose as a top deciding factor after quality and price (good purpose survey).
4) Your social impact goes further
Toms Shoes founder, Blake, says that if he were to invest $500,000 into buying shoes to give away it would have given shoes once. However, by investing $500,000 into his business that gives shoes with a sustainable model, as of Sept. 2010, they have been able to donate one million pairs of shoes.
5) Attract strategic partnerships
Danone partnered with social enterprise Grameen bank to provide fortified yogurt in Bangladesh. Likewise, Ralph Lauren created a strategic partnership with Toms Shoes.
6) More fulfilment in business and life
We all know that money is not an end in itself, and leaves us unfulfilled and unsatisfied on its own. Whereas, giving and helping others brings true fulfilment.
We are offering a special 30 minute free consultation to talk through how you can add a strategic social impacting element into your business. Our desire it to see the world changed, and that starts with you. Send us an email to set up your free appointment, live, phone, or Skype.
No comments:
Post a Comment